LinkedIn is rolling out a new feature that allows users to schedule messages to be sent at a later time.
Apparently, the social network owned by Microsoft has been testing a new feature within the company for several months. to at least one online report back in August from web developer and app researcher Nima Ouji, but it looks like LinkedIn is gearing up for prime time right now, according to a growing number of social media posts.
Matt Navarra, a social media consultant and well-known tipster, confirmed yesterday that he is now seeing a post-scheduling feature in the Android app and on the LinkedIn website itself. It’s a bit mixed inside TechCrunch, with some of us seeing the feature and others not, and we’ve been able to independently confirm the feature online.
Those with this feature will see a small clock icon next to the “Post” button in the compose box.
LinkedIn’s new feature for scheduling posts Image Credits: Romain Dillet/TechCrunch
When a user clicks on the clock icon, they are given the option to select a specific date and half-hour interval that they want to schedule their post for.
New LinkedIn Post Scheduling Feature: Pick a Time Image Credits: Romain Dillet/TechCrunch
While millions of marketers, influencers, and “influencers” around the world will no doubt be excited about this new feature, it’s worth noting that similar functionality has been available on third-party platforms like Hootsuite and Buffer for some time now. However, not everyone is happy with allowing third-party platforms to access their LinkedIn accounts for data privacy reasons, and built-in functionality is almost always more convenient, especially for those who want to share certain content with their LinkedIn followers. .
In truth, native post-planning has always been a rather conspicuous absence from a widely used social network like LinkedIn, which has about 875 million members worldwide. Services like Twitter (via TweetDeck) and Facebook have been offering scheduling for a while now, not to mention email clients like Gmail that let you send messages while you’re fast asleep.
TechCrunch reached out to LinkedIn for more information about the new post-scheduling feature, including when anyone can expect access. We’ll let you know here when or if we get a response.