Black Panther: Wakanda Forever the box office crush was not a surprise. However, it faced the typical rejection rate of post-pandemic Marvel Studios films. Will the box office performance of these Marvel Studios movies be affected by how Disney+ has changed the way fans interact with these stories?
Wakanda foreverThe second weekend continued to dominate the box office, but brought in 60 percent less than the debut. This has happened to every movie in the Marvel Cinematic Universe over the past two years. The first Black Panther the film also fell, but only by 40 percent. In addition, the November comic book release window is getting more favorable. Joker on the top. However, the global box office is still far from the record levels of 2018 or 2019. The MCU attracts fans, it just doesn’t keep them coming back like it used to. Maybe they’re watching Disney+ at home. The rapid transition of these films from theaters to Disney+ makes you wait to watch Wakanda forever again a little more tolerant.
New Marvel Studios releases are less “special” than before
Despite the incredibly fast pace of production, Marvel Studios released no more than three films in a calendar year. In 2017, 2018 and 2019, the studio released three games a year. All of these releases came out within six months of the first, sometimes less. The only exception was the seven months between Ant-Man and the Wasp as well as Captain Marvel. Big screen releases have returned to that level of frequency. However, now there are also Disney + projects. There are Marvel Studios special editions, shorter feature films. And TV series are cinematic quality and at least twice as much as history fans get from movies.
Shows aside, one of the reasons people watch MCU movies over and over again is to catch Easter eggs and explore theories. However, fans can go and see the films, and to really analyze them, they can simply wait two months for them to hit the streamer. Not only that, they can pause and rewind at their pleasure. Instead of going to see Black Panther: Wakanda Forever 10 times in theaters, fans will go a few times and then wait a few weeks until it debuts on Disney+.
Disney+ is also the first place to bring all the MCU movies and shows in one place. Even next to canon, as Netflix shows, Agent Carter as well as Shield agents. are “up there” next to the “Avengers” on the big screen. Stories old and new make Disney+ feel more like being in the front row of Marvel Studios than in a movie theater.
Marvel Studios films are the pinnacle of the collective cinematic experience
While notable directors such as Martin Scorsese, Steven Spielberg, and Quentin Tarantino criticize Marvel Studios’ offerings, they are prime examples of the importance of theater. Iconic moments such as the “Portals” scene in The final or Spider-Man’s introduction to No way home best to share with the crowd. People are cheering, crying and screaming at the screen, sharing those emotions with a room full of strangers. Prior to the launch of Disney+, this was the primary way viewers interacted with the MCU.
Thanks to Disney+ and its relentless schedule, the MCU has become more “domestic”. As production ramped up after the initial COVID-19 lockdown, Marvel Studios released ten original titles directly to the streamer, not counting Marvel Studios: Collected production of short films. Vice versa, Wakanda forever is the seventh release on the big screen. The first, Black Widow, was also released to streamers at the same time as theatres. It’s clear that Disney+ is in the spotlight of Marvel Studios. This could lead to less strong box office performance than he hopes.
Marvel Studios and Lucasfilm made the streamer a resounding success for Disney. However, Disney+ as the home of the MCU may have changed how fans interact with the universe. Even if true, Marvel is still the biggest collective grossing game in town.
Black Panther: Wakanda Forever is currently in theaters and expected on Disney+ in early 2023.