LAUGHTER, China, November 25, 2022 /PRNewswire/ — The world’s biggest football event has kicked off. Since the beginning of 2022, Yili Group has announced sponsorship agreements with some of the best national football teams in the world, including Argentina, Portugal, Spainas well as Germanyas well as international football superstars such as Cristiano RonaldoNeymar and David Beckham.
Yili believes that “high quality comes from PASSION”, and therefore has always been a supporter of the development of sports. The company has built a seventeen-year partnership with the Olympic Games, sponsors the CBA League and the Asian Cup, and has selected a world football “dream team” in 2022. All of these efforts reflect Yili’s commitment to health and sports.
Yeely’s selected football “dream team”
Argentina the national football team is famous for its fast direct attacks, the Portuguese national team for its well-balanced attacking and defensive capabilities, Spain for the mastered style of short and fast tiki-taka passes, and the German team for the efficient and highly organized style of play. Their respective success is inextricably linked to their passion for the sport.
It is because of this passion that Yili also signs international football superstars who have influenced the next generation. Cristiano Ronaldo is one of the top scorers in the world, known for his tenacity, self-discipline and growth mindset. Neymar is known not only for his incredible skills, but also for being the team leader who brought Brazil the team returns to glorious heights. The former owner of Manchester United’s number 7 shirt and his famous shot David Beckham has inspired people all over the world.
Yili shares the same passion for excellence with them and strives for glory with this iconic football “dream team”.
New consumption scenarios
Yili brought surprises to football fans. The company has released a limited edition Dream Team package featuring all of Yeely’s signed football superstars. To attract more football fans, interactive football-themed campaigns were also launched, including prediction games and blind boxes.
Healthy Yili dairy products, such as AMBPOMIAL yogurt, Meiyitian active lactic acid bacteria drinks, and Satine Organic Milk, are best suited to supply football fans with nutrients while watching match nights.
Yili has developed innovative products and expanded consumption scenarios to meet customer needs. It supports global sporting events and protects the health of consumers around the world by delivering nutritious and high quality products.
Better life for everyone
Today, public awareness of fitness has already advanced significantly. However, there is progress that can still be made. In this way, Yeely remains committed to achieving the vision of “A world inclusive of health” as a key and driving force. The company is taking action to protect consumer health by advocating for healthy lifestyles and launching public campaigns to encourage more people to be physically active.
Yili and its sister brands have recently launched several innovative new campaigns. He teamed up with China Youth Daily and Xiaomei.cc to encourage students to make short films that highlight their passion for football. Yili Nutrition 2030 has developed the “For Children’s Football Dream” project, which provides children with professional training courses, uniforms, football uniforms and food.
Living with passion and to the fullest is an essential guiding principle in itself. The formation of the Dream Team reflects Yeely’s understanding of football and commitment to the health of all people. In the future, Yili will continue this passion and strive to be a healthy food supplier to the world.
Links to attached images:
Caption: Yili creates a “dream team” of a wide variety of star players.
Caption: Yili Launches Dream Team Limited Edition Packaging
Caption: Yili launches projects to help kids achieve their football dreams
Photo – https://mma.prnewswire.com/media/1955305/1_Dream_team.jpg
Photo – https://mma.prnewswire.com/media/1955306/2_Packaging.jpg
Photo – https://mma.prnewswire.com/media/1955307/3_Kids.jpg
SOURCE Yili Group